
Muhammad Babar
Product designer for SaaS, fintech and AI
Co-Founder and Design Director, ZeeFramesLahore, Pakistan
About Babar
Muhammad Babar is Co-Founder and Design Director at ZeeFrames, a digital design agency in Lahore. He has spent more than eight years designing SaaS, fintech and AI products, and has delivered over 300 projects across more than 20 industries.
His work runs from UX research and strategy through wireframes and prototypes to design systems and finished web and mobile apps. He works remotely with teams in the US, the UK, the Gulf and Australia.
On the ProCurveUX blog he writes about the UX problems that quietly cost websites customers, and the specific changes that fix them.
Roles
- Co-Founder and Design Director, ZeeFramesDigital design agency, Lahore.
How Babar writes for ProCurveUX
- Every fact and figure links to its original source, listed under Sources at the end of each article.
- Guidance comes from the primary documents first: the W3C's WCAG, and Apple's and Google's own design guidelines.
- Illustrations are drawings of a pattern, never screenshots of a real client or a real site.
- Each article carries its date, so you can tell how current it is.
- Spotted something wrong or out of date? Tell us and it gets corrected.
Articles by Muhammad Babar (10)
All articles →- Design servicesAfter the UX audit: turning findings into shipped fixesA UX audit is a list, not a result. How to triage findings, fix what you can, brief a design team on the rest and judge an agency's work. · 6 min read#UX audits#Redesign#Design agencies
- UX auditsHow to run a heuristic evaluation of a websiteA step-by-step guide to evaluating a website against Nielsen's 10 usability heuristics: web examples, how many evaluators, severity ratings and how to write up findings. · 6 min read#Heuristic evaluation#Usability#UX audits
- PerformanceCumulative Layout Shift: what it measures and how to fix itCLS scores how much a page jumps while people use it. Good is 0.1 or less at the 75th percentile. The common causes, how to measure them, and fixes. · 8 min read#Core Web Vitals#CLS#Performance
- Mobile UXTap target size: 24px, 44pt or 48dp, and why they differWCAG asks for 24×24 CSS pixels, Apple 44×44 points and Material 48×48dp. What each number means, why they differ, and how to fix small targets. · 7 min read#Tap targets#WCAG 2.2#Mobile UX
- AccessibilityColour contrast ratios: what WCAG requires and how to fix themWCAG asks for 4.5:1 for body text, 3:1 for large text and controls, and 7:1 at AAA. How the ratio works, what is exempt, and brand-safe fixes. · 7 min read#Colour contrast#WCAG 2.2#Accessibility
- AccessibilityWhat's new in WCAG 2.2: the nine new success criteriaWCAG 2.2 added nine success criteria and removed 4.1.1 Parsing. What each new criterion asks, its level, and what it means for your website. · 7 min read#WCAG 2.2#Accessibility#Keyboard access
- AccessibilityADA website lawsuits: why the numbers don't matchTrackers counted 3,117, 3,948 or 5,114 ADA website lawsuits in 2025. Here is why the counts differ, and what every tracker agrees on. · 5 min read#ADA lawsuits#Accessibility#WCAG 2.2
- ConversionWhy visitors don't convert: 9 UX causesHard-to-read copy, weak mobile pages, surprise costs and long forms: nine UX reasons landing pages lose visitors, the data behind each, and what to check. · 6 min read#Conversion rate#Landing pages#Mobile UX
- UX auditsScreenshot vs. real browser: what UX tools missScreenshot-based UX tools found just 14% of live-page issues in Baymard's test. See the hover, focus, layout-shift and mobile problems only a real browser catches. · 8 min read#Real-browser testing#AI UX audits#Core Web Vitals
- UX auditsWhat can an automated UX audit really catch?Automation reliably catches contrast, labels, tap targets and layout shift, but not brand fit, tone or task flows. Here is our rule-by-rule coverage map. · 9 min read#Automated testing#WCAG 2.2#AI UX audits
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