Our story

A UX review in a minute, built by product designers.

ProCurveUX loads your website in a real browser, checks it against 120+ UX, design and accessibility rules, and tells you what is costing you customers, why, and exactly how to fix it.

Analyze my websiteView a sample report
rules checked on every page
120+
to audit one page
~60s
areas of the experience reviewed
11
viewports, desktop and mobile
2
scripts or plugins to install
0
Why we built it

Your tools tell you what went wrong. Not why.

A proper UX review has always meant a designer going through a site by hand, which takes days and costs more than most teams can spend on every release. We automated the measurable half of that review, so the hours a person spends go on the half that needs judgement.

  1. 01What?

    Analytics

    Show what happened: conversions dropped, people left the flow.

  2. 02Where?

    Heatmaps and recordings

    Show where people struggled, once you have installed a script and collected traffic.

  3. 03Why?

    ProCurveUX

    Checks the page itself and tells you why: the element, the rule it breaks and the change that fixes it.

What we believe

Six rules we hold every finding to.

  • Evidence over opinion

    Every finding points at a specific element on your page, with a screenshot and the measurement that triggered it. No finding is a hunch.

  • Say how sure we are

    Severity and confidence are scored separately. A serious problem we are unsure about is labelled that way, so you can decide what to trust.

  • A fix with every problem

    "Improve contrast" is not a fix. Each finding comes with the specific change to make, written so a developer can ship it without a meeting.

  • Know when not to flag

    Rules carry their own exceptions. A disabled button, a logo or a decorative image is not reported as a contrast failure, because it is not one.

  • Honest about limits

    Brand fit, copy tone and complex flows need a person. We mark those "needs manual review" and give you a short checklist, rather than guess.

  • Nothing to install

    No script, no snippet, no extension. ProCurveUX views your site from the outside, the way a visitor would, so you get answers on day one.

How an audit works

From a URL to a ranked list of fixes.

There is nothing to set up. The whole audit runs from the outside, on the page your visitors see.

  1. 01

    Paste a URL

    Any public page: yours, a client’s or a competitor’s. Tell us the goal of the page so fixes are ranked for it.

  2. 02

    We load it in a real browser

    At desktop and mobile sizes. We interact with it the way a visitor would, instead of judging a screenshot.

  3. 03

    We check every rule

    Contrast, tap targets, labels, heading structure, layout shift, CTA prominence and more, each measured against its standard.

  4. 04

    You get a ranked report

    Findings ordered by impact and effort, each with evidence and a fix. Export it as a PDF and send it to your team or client.

What we check

11 areas, each with one question to answer.

These are the areas the audit engine itself is organised around. Technical quality, trust and conversion are switched on when the goal you choose calls for them.

  1. 01

    Usability & task flow

    Can people do what they came to do, without getting stuck?

  2. 02

    Information architecture & navigation

    Can people find things, and do they know where they are?

  3. 03

    Visual hierarchy & layout

    Does the screen tell people what matters first?

  4. 04

    Consistency & design system

    Is the same problem solved the same way everywhere?

  5. 05

    System states & feedback

    Does the product say what is happening, and what to do when something goes wrong?

  6. 06

    Accessibility

    Can everyone use it, including people who cannot see or cannot use a mouse?

  7. 07

    Content & microcopy

    Do the words tell people what will happen and what to do next?

  8. 08

    Perceived performance & responsiveness

    Does the first screen arrive quickly, hold still, and answer a press?

  9. 09

    Technical quality & findabilityby goal

    Is the page served, linked and described properly?

  10. 10

    Trust, security & privacy signalsby goal

    Does the product earn the information it asks for?

  11. 11

    Conversion & business effectivenessby goal

    Does the page make its case and make acting on it easy?

What it stands on

Published standards, not our taste.

Each rule names the standard it comes from, and the report quotes it, so you can check our reasoning or show it to someone who disagrees.

  • WCAG 2.2 AAThe W3C accessibility guidelines most laws and lawsuits refer to.
  • Nielsen's 10 usability heuristicsThe most widely used checklist for usability reviews.
  • ISO 9241-11The international definition of usability: effective, efficient, satisfying.
  • Gestalt principlesHow people group and read what they see on a screen.
  • Core Web VitalsGoogle’s measures of loading, responsiveness and visual stability.
  • Apple HIG and Material DesignPlatform guidance on navigation, touch targets and accessibility.
  • Dark-pattern researchWhat separates persuasion from manipulation in consent and checkout.
  • LighthouseFor the optional technical checks: security, metadata and broken links.
Anatomy of a finding

What you actually get back.

Here is one finding, written the way the report writes it. The rule is real; the colours are an example.

Severity: HighConfidence: 95%+Effort: Trivial

Body text contrast below minimum

Free shipping on orders over $503.2:1, needs 4.5:1
Where
.promo-bar p
Why it matters
Low-contrast text is unreadable in sunlight, on low-end screens, and for the roughly 8% of people with reduced colour vision.
Based on
WCAG 2.2 success criterion 1.4.3, Contrast (Minimum)
Fix
Darken #8A8F98 to #6B7280, which reaches 4.8:1 against #FFFFFF. Do not fix it by making the text bolder alone.
  • Severity, from critical to lowHow much the problem hurts the people using the page.
  • Confidence, stated separatelyHow sure the measurement is. Judgement calls are never dressed up as facts.
  • Impact and effortSo the quick, high-value fixes rise to the top of the list.
  • A written fixThe exact change, with values, that a developer can ship as it is.
What it is, and what it isn't

A thorough first pass, not a final verdict.

ProCurveUX does

  • Finds and documents the measurable problems on a page in about a minute
  • Ties every finding to an element, a screenshot and a standard
  • Ranks fixes by impact and effort for the goal of the page
  • Audits any public URL, including competitors and prospects
  • Exports a shareable PDF, including on the free audit

ProCurveUX does not

  • Replace user research, usability testing or design judgement
  • Log in, submit forms or get past access controls
  • Audit pages behind a login yet (use a public staging URL)
  • Pretend to judge brand fit or tone: those are left for a person
  • Need a tracking script, so it cannot see your real traffic
Who it's for

For anyone who has to answer “why isn’t this converting?”

  • Founders

    Find what is costing you signups, in plain language, and know what to ask a designer for.

  • Designers

    Start every review with the basics already covered, and bring evidence to the redesign you proposed.

  • Agencies

    Produce client-ready audits in minutes, for clients and for prospects before the first call.

  • Product teams

    Re-audit after each release so fixed problems stay fixed and new ones are caught early.

Who makes it

Built by the design team at ZeeFrames.

ZeeFrames is a digital design agency in Lahore that designs SaaS, fintech and AI products for teams in the US, the UK, the Gulf and Australia.

Muhammad BabarCo-Founder and Design Director, ZeeFramesMore than eight years designing SaaS, fintech and AI products, and over 300 projects across more than 20 industries.Read his profile
8+years designing products300+projects delivered20+industries
Your data

We look at your site. We don't keep watching it.

  • Only what a visitor sees

    We view public pages the way a normal visitor would. We never log in, submit forms or bypass access controls.

  • Stored so you can compare

    We keep the URL, screenshots and findings so you can view your reports and compare them over time.

  • Yours to delete

    You can delete any report at any time.

  • Never sold, never trained on

    We don't sell your data, and we don't use your reports to train AI models.

From the blog

What we've learned from auditing websites.

All articles

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